Businesses should relook at sales strategy and indices if they want to design a great customer buying experience because customers are no more relying on sales to know about your product /services.

A salesperson addressing a family at a car showroom
A salesperson addressing a family at a car showroom
https://www.passionateinmarketing.com/one-fifth-vehicle-buyers-in-india-dissatisfied-with-purchase-process-jd-power-asia-pacific-2015-study/

But what do customers really think about when they interact with sales?


A really good experience is a well-orchestrated digital and physical touchpoint. But “orchestration” requires people to coordinate and collaborate — which often results in mayhem!

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https://www.fbtb.net/star-wars/the-mandalorian/2019/12/19/the-mandalorian-s1e6-chapter-6-the-prisoner-episode-recap/

Another key player that facilitates this strategy to be executed is ‘people’.


What is culture?

Businesses work optimally when culture is designed around 3 Ps — passion, process, people.


Why should Businesses care and most importantly why should Service Designers care?

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Photo by Carson Masterson on Unsplash


As service designers, it is key to lay out a structure that would help the team to see the whole picture.

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My installation partner Shivani Sawanth and I building our OFFF structure

Firstly what is a structure?


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Photo by Cytonn Photography on Unsplash


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A famous quote by Dieter rams; he was on point when he said this because often we design for businesses and not for people!

Are you a startup?

Are you a team of technologists looking to build a product?

Are you struggling to articulate the experience of your service or a product?

How can companies ensure that their product is delivering the right experience?


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Spatial Logo created with Samarskaya and Partners studios


Are Human Resource Management (HR) really Human Centered?


Interactive Installation at Kochi Biennale

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Map of Bangalore-illustrated using after effect and open street maps

The trigger : Is my city happy?

Juneza Niyazi

Service Designer. Enthusiast about AR/VR and Design systems. You can see my other works at http://junezaniyazi.com/

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