Published in Service Design Case Studies·Apr 5, 2021Service PrototypingThe challenge for a Service Designer is to ensure that stakeholders can see the value of the service experience that has been designed. If you are new to Service Design and would like to explore the work scope for a Service Designer at a Startup, MNC or a Design Studio…Service Design11 min readService Design11 min read
Published in Service Design Case Studies·Mar 17, 2021Eat. Drink. ThinkService Design for food beverages: What we learnt in the SDD Session organized on 14th March 2021 — Food is a basic need. The food and beverage industry is constantly improving to meet our demands. The food on your plate has a complete cycle which starts from our agricultural lands to our plates and a lot get dumped into our waste and completes the cycle of going back…Agritech5 min readAgritech5 min read
Published in UX Collective·Jan 9, 2021Empathize with your salespersonBusinesses should relook at sales strategy and indices if they want to design a great customer buying experience because customers are no more relying on sales to know about your product /services. — If you are new to Service Design and would like to explore the work scope for a Service Designer at a Startup, MNC or a Design Studio in India, check out my book Navigating Service Design. As Service Designers, we are often working with businesses to improve the experiences within…Omnichannel5 min readOmnichannel5 min read
Published in Service Design Case Studies·Dec 9, 2020Omnichannel experience: Execution not so seamlessA really good experience is a well-orchestrated digital and physical touchpoint. But “orchestration” requires people to coordinate and collaborate — which often results in mayhem! — Many organizations today have been trying to achieve consistency in experience across all of their channels. Irrespective of digital or physical, every Brand has been trying to ensure that their customer’s buying journey is seamless across any channel they choose.Culture5 min readCulture5 min read
Published in Employees First·Sep 12, 2020Corporate or Startup — Culture Matters!The foundation required for an individual to thrive, build their skills, and in turn contribute towards a larger vision is — company culture. What is culture? A culture is a set of values and principles that sets the tone of the organization. These values and principles are not just words that are used…Human Resources6 min readHuman Resources6 min read
Published in UX Collective·Aug 9, 2020Member-onlyOmnichannel customer experienceWhy should Businesses care and most importantly why should Service Designers care? — If you are new to Service Design and would like to explore the work scope for a Service Designer at a Startup, MNC or a Design Studio in India, check out my book Navigating Service Design. In today’s world where data and information is…Service Design6 min readService Design6 min read
Published in UX Collective·Mar 25, 2020Member-onlyService Designers, we need to plan aheadAs service designers, it is key to lay out a structure that would help the team to see the whole picture. — If you are new to Service Design and would like to explore the work scope for a Service Designer at a Startup, MNC or a Design Studio in India, check out my book Navigating Service Design. As a service design team lead, I often find myself asking my team —…Systems Thinking5 min readSystems Thinking5 min read
Mar 15, 2020Design Strategy_Identify “who” will buy your productHow do you determine “who” is the product or service for? If you are new to Service Design and would like to explore the work scope for a Service Designer at a Startup, MNC or a Design Studio in India, check out my book Navigating Service Design. This is a…Startup10 min readStartup10 min read
Published in Muzli - Design Inspiration·Dec 8, 2019Will Susie buy this product?Strategy to ensure consistent user experience across multiple touch points for a new service or a product. If you are new to Service Design and would like to explore the work scope for a Service Designer at a Startup, MNC or a Design Studio in India, check out my book…UX9 min readUX9 min read
Published in Muzli - Design Inspiration·May 27, 2019Typography in VR: study and compilation methodologyWith every passing day, newer technologies are being researched and used to communicate information to the masses. Designing for screen interfaces are extremely popular in this digital era, yet innovation does not stop with varying sizes of LCD or OLED screens to…Typography7 min readTypography7 min read
